This article is based on discussions around cyber exploitation with students, parents and teachers in rural and urban Sri Lanka, grappling with the motivations for sharing naked pictures and videos. What makes a young girl stand naked in front of her mirror, point her smartphone at it, and take a picture? What makes a young man, who receives this picture, share it with his friends on WhatsApp, perhaps even sell it to a website that specializes in girlfriend pornography? Our first surprise was that all the young people we spoke to, regardless of where they lived or their background, knew about the naked pictures and videos. Wherever there is a smartphone with a camera and an internet connection, it happens.